WHY SHOULD I USE INFLUENCERS AND AFFILIATES? As the discussion grows over the benefits of affiliate versus influencer marketing, it is clear that brands can take advantage of both opportunities without having to choose one to the exclusion of the other. Campaign goals, budgets, target audience...
FACEBOOK ALGORITHM TIPS In 2020 Facebook said they would focus on helping users understand the algorithm and take charge of those ranking signals. Ranking signals are data points about a user’s past behavior and the act of everyone else on the platform. For example: are people sharing...
Coca-Cola. Apple. Walmart. Microsoft. Amazon. Nike. Starbucks. Macy’s. McDonalds. All brand names that we recognize. But these brands started out as ideas which became businesses and after years of advertising, marketing, influencer marketing, consumer awareness and product recognition, these names became brands. Digital marketing, Facebook, Google,...
Affiliate Marketing? Influence Marketing? Both? Fun Facts and Stats to Help You Decide. As Influencer marketing plays a growing role in the drive to connect brands with their target audience, many companies are starting to take a long hard look at their affiliate programs and ask...
Creating definitive program guidelines for your influencers will result in a clear understanding of deliverables, timeliness and campaign objectives....
How to create content: If you want to create high performing influencer content, you need to think beyond the quality of the post itself. Create Customer Personas Influencer content will generate a greater ROI if you have a customer persona on which to base the format and tone...
