Marketing Fun Facts

Marketing Facts

Marketing Fun Facts

Affiliate Marketing? Influence Marketing? Both? Fun Facts and Stats to Help You Decide.

As Influencer marketing plays a growing role in the drive to connect brands with their target audience, many companies are starting to take a long hard look at their affiliate programs and ask themselves if they should start to place more emphasis on influencer campaigns or a combination of both. 

Statistics about affiliate and influencer marketing add to the confusion. Numbers for both sectors show an upward trend but perhaps more important is finding a way to combine the two as part of an optimization strategy for your marketing ROI. 

Here are a few interesting stats with regards to affiliate and influencer marketing. 

Affiliate marketing:

  • Affiliate Marketing Industry to Grow to $6.8 Billion Over Next Five Years (Rakuten/Forrester) 
  • Over 80 percent of advertisers and 84 percent of publishers surveyed ran an affiliate program (Rakuten/Forrester) 
  • More than 80 percent of advertisers devoted over 10 percent of their marketing budget to affiliate marketing (Rakuten/Forrester) 
  • Approximately 15% of the digital media industry’s revenue now comes from affiliate marketing (BI Intelligence) 
  • Estimated compound annual growth rate of 10% through 2020 (Forrester) 

Influencer marketing:

  • YouTube stars are more influential than traditional celebrities – 70% of teenage subscribers claim to relate to YouTube creators more than they do to celebrities (Google) 
  • YouTube stars are more engaged with their audience when compared with celebrities – 3x as many views, 2x as many actions, 12x as many comments (Google) 

Clearly, affiliate marketing is still a much bigger component of overall marketing for a number of reasons including: affiliate marketing is performance based whereas influence marketing is fee based; ROI is easier to measure in an affiliate program; and affiliate programs simply have a longer track record with proven results. 

With that in mind, influencer marketing is growing and should not be overlooked as a way to complement a new or established affiliate campaign. 

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